Advancing its earlier global segmentation framework (Christen and Anderson 2013), CGAP has been working to build the evidence base on the financial and agricultural lives of smallholder households. This nationally-representative survey of smallholder households collected information on household demographics, poverty status, agricultural activities, income sources and expenses, mobile phones, and informal and formal financial services. The data was used to detail a national picture of the smallholder sector and identify the characteristics of its key segments in a segmentation analysis. To date, CGAP has smallholder household surveys completed or underway in Mozambique, Uganda, Tanzania, Cote d'Ivoire, and Bangladesh.
The objectives of the 2015 Smallholder Household Survey in Uganda were to:
- Generate a clear picture of the smallholder sector at the national level, including household demographics, agricultural profile, and poverty status and market relationships;
- Segment smallholder households in Uganda according to the most compelling variables that emerge;
- Characterize the demand for financial services in each segment, focusing on customer needs, attitudes and perceptions related to both agricultural and financial services; and,
- Detail how the financial needs of each segment are currently met, with both informal and formal services, and where there may be promising opportunities to add value.
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